Case Study
Branding | Packaging | Environmental Design | Social Media | UI/UX
The Maple cafe
The Maple restaurant stands as a beacon of warmth and hospitality, offering not only delectable cuisine but also quick
and convenient service tailored to the vibrant energy of the community. With its prime location right in the middle of
Chardon OH, The Maple caters to the bustling crowds with a blend of efficiency and charm that sets it apart.
Challenge
Create a brand identity that captures The Maple’s vibrant personality,
drawing in attention and embodying its warm hospitality and efficiency.
Approach
The vibrant personality of The Maple is portrayed through a playful and charming identity. The hand-crafted logo and design assets convey a sense of warmth and authenticity, reflecting the restaurant's welcoming atmosphere and efficient service.
Joe the squirrel is The Maple’s mascot. He brings quirk and charm to the cafe with his caffeinated illustration style. He never goes a day without having 10 cups of coffee, and convinces guests to visit the establishment.
