Hi, I’m Jocelyn!

I’m a graphic designer currently studying at Ringling College of Art and Design, always exploring new ways to bring ideas to life.

Whether I’m building a bold brand identity, creating engaging visuals, or experimenting with new creative approaches, I make sure every project is full of personality and leaves a lasting impact.

CHECK OUT MY WORK

a bit about me…

I love clouds and I find most of my inspiration from the great outdoors. Exploring new places and experiencing the world is so important to me, so I’m pretty much always up for an adventure.

I’m also always up for a game of frisbee! But don’t worry, I keep a deck of cards on me, just in case someone wants to play Go Fish.

What I’m
all about

  • It all begins with an idea. I love finding unique ways to bring concepts to life, making sure they stand out among competitors and catch people’s attention.

  • Every design decision is intentional, focusing on implementing the brand’s message into each design deliverable. It’s about aligning with the overall strategy and resonating with the target audience.

  • Design is more than just visuals, it’s an experience.

    No matter who you are or where you are, design should connect on an emotional level.

Experience

VIEW MY RESUME

  • Contributed to branding and packaging design projects for consumer packaged goods (CPG) clients.

    Assisted in the development of visual identity systems, including logo applications, typography, color palettes, and brand guidelines.

    Conducted industry and competitor research to inform strategic design decisions.

    Created and refined packaging concepts, presentations, and production-ready design files using Adobe Creative Suite.

    Collaborated with senior designers and creative leadership on client-facing brand development projects.

  • Collaborated directly with Food & Beverage executives and leadership to understand operational needs and translate them into effective creative solutions.

    Created digital and print menus from concept through delivery, balancing creative execution with timelines and operational requirements.

    Developed and maintained brand books defining visual identity and standards for both short and long-term food & beverage concepts.

    Created internal communication materials including presentations, emails, and branded assets to reinforce consistency and enhance both guest and team member experience.

    Presented initatives to executives focused on cost reduction and profit optimization to gain alignment and approval.

    Partnered with cross-functional teams including Marketing, Finance, and Universal Creative to ensure alignment with broader brand goals.

  • April 2023 - Present

    Designed and developed their website using WordPress, ensuring an engaging and accessible experience

    Handled print production processes, ensuring that designs are prepared correctly while maintaining quality standards

    Designed promotional materials that target that specified audience

    Created brochures to effectively present information about upcoming exhibits and events

    Created exhibition mock-ups and visualizations to help conceptualize and plan the design and layouts, following ADA compliances

    Collaborated with different teams to execute a comprehensive social media strategy, along with creating visually engaging graphics

    Edited and combined video clips for various social media platforms as a way to promote and captivate the viewer

  • January - May 2024

    Collaborated with a team to develop a comprehensive branding package for a client, including the brand’s identity, strategy, and promotional collateral

    Had continuous meetings with client to discuss and refine design concepts

    Designed a variety of logos aligning with the client’s brand values

  • September 2023 - December 2024

    Developed and implemented engaging content strategies across various social media platforms to enhance brand visibility and drive audience engagement

    Formed positive relationships with followers by commenting and reposting

    Tracked and analyzed performances to measure effectiveness and make improvements based on such data