Identity | Branding | Merchandise
Case Study
West Coast Surf shack
West Coast Surf Shack is Florida’s oldest surf shop, since 1964. It runs as a family owned and operated establishment, blending tradition with a passion for quality and offers a selection that reflects the love for the surf culture.
Challenge
Develop a new visual identity for West Coast Surf Shop on Anna Maria Island, FL, that honors its longstanding presence, while making it more relevant to today’s audience.
This strong visual identity embraces the shop’s vintage charm and surf heritage.
The design evokes a playful, nostalgic feel that reflects the island lifestyle and builds a more engaging, personality-driven brand to foster loyalty and customer connection
Approach