Identity | Branding | Merchandise
Case Study
Awards: Finalist Best of Ringling 2024
Off grid
Off Grid Apparel is an outdoor clothing brand that embodies an authentic, down-to-earth spirit. They are known for their rugged, sustainable gear, including flannels, vests and beanies.
Challenge
Represent adventure through the outdoors, the freedom of escaping into nature, and the connection to a simpler way of living.
The designs encapsulate the feeling of being free. The hand drawn quality of the type lends a feeling of authenticity and human touch. The customized desing also conveys freedom of expression and individual personal experiences.
Approach
